Reading Time: 5 minutesNo matter how much B-roll you film, you can never have too much. While people telling stories is ultimately what drives our style of videos, B-roll and graphics make them more engaging. Working with your filming team on a plan for capturing better B-roll will
Reading Time: 4 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really
Reading Time: 6 minutesThree months. It’s about all the time you have to make a lasting impression on your summer interns, and hopefully convert a handful into full-time hires. So as a campus recruiter, at this point in mid-July you’ve done your job: you’ve recruited a superior class
Reading Time: 4 minutesI am a rising senior in college, so where I want to work when I graduate is at the front of my mind. Entering the workforce out of college can be overwhelming, but it helps to know what kind of company to look for. In
Reading Time: 5 minutesYou’ve always known your internship recruitment strategy can impact long-term hiring goals. Now you’re really glad you invested in internship recruitment marketing for this initiative hiring season: according to NACE’s 2016 annual report, the intern-to-full-time-hire conversion rate is at a 13-year high of 61.9%. That’s
Reading Time: 8 minutesThis post was originally published on the SmashFly blog. Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus application process to submit your application. You receive
Reading Time: < 1 minuteStories Inc. Content Strategist, Caroline Kangas, gave a talk titled “YOU are a Recruitment Marketer” at DisruptHR Cleveland. Watch Caroline’s talk here:
Reading Time: < 1 minuteStories Inc. does not have a clock-punching work environment—team members are encouraged to take breaks during the workday, meet friends for lunch, etc. One day, Pam, a communications intern, spoke up and told Lauryn and Scott that she wasn’t comfortable taking breaks because she noticed
Reading Time: < 1 minuteMatt, a business development intern, set an ambitious goal for how many meetings he’d be able to set up each month…and he achieved it! But, in bringing the quantity of sales leads to the next level for Stories Inc., Matt didn’t sacrifice the quality and
Reading Time: < 1 minuteWhen Stories Inc. was engaged for a project with a very tight deadline, it was all hands on deck to make sure it got done. That included Heather, who stepped outside her role as a business development intern to learn a completely new technology and
Reading Time: 5 minutesCrowdsourced Employer Branding: Ericsson’s Tell Your Story Campaign Disclaimer: Ericsson is not a client of Stories Inc. We’re highlighting them in the following case study because they effectively used stories and personalized content to enhance their diversity and employer branding. Ericsson is transforming from a
Reading Time: 5 minutesWith the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.