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Author: storiesincorporated

Favorite company culture videos

Reading Time: < 1 minute Best Company Culture Videos There’s plenty of company culture videos out there, and while this isn’t the definitive BEST list, these are some of our favorites. Content Strategist at Stories Inc. We brought on a new teammate! Anna Lippe has joined the Project team as

Getting Personal: Our Recap of EBrandCon 2018

Reading Time: 6 minutes What a week in San Diego! Conferences are always a great time for learning, networking, and sharing and EBrandCon in San Diego last week was no exception. While the conference did a great job capturing the entire employer brand lifecycle – think conception and research

workplace culture

GUIDE: Ask these 3 Questions to Capture your Unique Company Culture

Reading Time: 2 minutes We are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts

Courageous Leadership at CVS Health

Reading Time: 5 minutes We attended the WorkHuman conference this week and heard from Simon Sinek. He gave a great presentation using concepts from his new book, The Infinite Game (coming out in October 2018). He spoke about courageous leadership as one of several requirements an organization needs to

employee stories

Creating Compelling Recruitment Marketing Content from Employee Stories

Reading Time: 2 minutes Last December, Lauryn Sargent, co-founder of Stories Inc, took the stage at the RecruitDC conference to present on creating compelling and successful recruitment marketing content based solely on employee stories. Her presentation is chock-full of tips and tricks, but more importantly she shares the results

candidate experience

The Stories Inc. Candidate Experience from a New Hire

Reading Time: 6 minutes Candidate experience. It’s a term you’ve probably heard thrown around in these parts a lot lately and in fact, if you search it now, you’ll have over 26 million results to search through, with some of the top results being answers to the simple query

Use a Story Approach: You’re Always Original

Reading Time: 3 minutes Gathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50 percent of the Fortune 500 use a story approach, will it eventually become a stale strategy?

This is How to Attract Diversity While Still Finding Fit

Reading Time: 5 minutes In our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than

When Your Marketing Team Can’t Help Right Now

Reading Time: 4 minutes This post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get