Reading Time: 5 minutesBusiness decisions speak volumes about company values and culture. What corporations choose to fund, sell, or support programmatically is public proof that they are (or aren’t) who they say they are. For example, years ago, CVS Health stopped selling tobacco in their stores (a $2
Reading Time: 10 minutesIn this UNLEASH America 2023 conference recap, we reflect on some of the most interesting sessions we had the opportunity to attend around pay transparency, company culture, employee engagement and the future of work. Stories Inc.’s own Peter Jennings and Lauryn Sargent attended the UNLEASH
Reading Time: 5 minutesTalent marketers, we love you and all you do for companies, team members, and candidates! We all need to remember why we do what we do. We hope this serves as a reminder of why talent marketing is a great career choice. 1. You’re surrounded
Reading Time: 2 minutesWhether it’s planning a volunteer day in the community, or matching donations for Giving Tuesday, some organizations excel at giving back. If you’re a culture communicator in a company that’s charitable, this topic has wide-reaching applications and audiences. Looking for good examples to inspire you?
Reading Time: 6 minutesThis blog talks about best practices for telling executive leader and founder stories. A lot of small and mid-sized companies are still founder-led. This is such an advantage, storytelling pros! Candidates love hearing founder stories. And when told in a compelling way, founder stories can
Reading Time: 6 minutesWe were delighted to speak at World Employer Branding Day. Our session was titled The Future of Employee Storytelling: What current trends are telling us. Read on to learn what employer branding content trends are becoming best practices, plus what we see in the future for the employer branding profession.
Reading Time: 6 minutesWe worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 5 minutesWe like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, these blanket statements alone do not serve the candidates searching for real insight into your culture. An employee testimonial
Reading Time: 6 minutesEngaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk
Reading Time: 7 minutesWhen recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground
Reading Time: 7 minutesHaving an unlimited vacation policy is very cool of you. It’s a hallmark of a progressive company. On it’s face, it seems like a great idea. Surely, this new policy will recharge your team and empower employees, all while promoting a culture of trust. Stories
Reading Time: 6 minutesWhether your audience is candidates, employees, customers, or all three, talking to your audience in the midst of the pandemic is challenging. Here’s a trick: include employee experience stories to show the impact of company decisions while give your underlying messages emotional and substantive heft.