Video is the most powerful tool for activating your employer brand. It brings your employee value proposition (EVP) to life, creates an emotional connection with candidates, and sets you apart in a crowded talent market. But not just any video will do. The best employer branding videos feature real employee stories.

Why Video is Essential for Employer Brand Success 

At Stories Inc., we’ve been tracking the impact of video over time and the numbers continue to prove its effectiveness. Today:

• A landing page with video increases conversion rates by over 80%.
• Including “video” in an email subject line boosts open rates by 20%.
• Job ads with embedded video generate 800% more engagement.

Your competitors know this, too. Eighty-eight percent of talent pros say video generates more responses from passive candidates, and 85% of talent marketers confirm video delivers strong ROI.

Why Now is the Time to Invest in Employer Branding Videos 

Candidates’ priorities have changed dramatically in recent years. While big-name brands once had a recruiting advantage, today’s top talent is looking for more: purpose, passion, inclusion, flexibility, and meaningful work.

The best way to prove your company offers these things? Real employee stories.

Story-driven employer branding videos go beyond employee testimonials. They provide authentic, firsthand proof of what it’s like to work at your company, making your culture tangible and relatable. When employees share their experiences in their own words, your audience can see themselves in your workplace. That’s what makes these videos so compelling—and why they’re essential for employer brand success.

The 8 Best Employer Branding Videos 

Now, let’s dive into some of the best employer branding videos.

This diverse and inspiring collection showcases how real employee stories bring company culture to life. Each video captures the authentic experiences that make workplaces unique and compelling. These aren’t just well-produced videos, they’re powerful storytelling tools that activate employer brands and connect with talent in meaningful ways. 

1. Bringing an EVP tagline to life

In this video, AARP captures the essence of their culture: Work Happy.

Through authentic storytelling, we see how AARP supports its team members—whether it’s caregiving hours, hybrid work flexibility, or a strong sense of belonging through ERGs and diverse perspectives. And we don’t only hear about it from storytellers, we see it. From the group events to the smaller moments, this video shows “Work Happy” in action.

2. Uncovering purpose and passion

n this Sodexo video, we see how one act of care can transform a life. A patient who refused to eat, talk, or engage finally found hope—all because of one person’s persistence and a peach cobbler.

This story isn’t just about food; it’s about compassion, connection, and Sodexo’s commitment to Act with Purpose.

3. Showing off a caring culture

At The Knot Worldwide, support extends beyond work and into the personal lives of employees. This video highlights a culture where colleagues celebrate milestones together, leaders offer personal support during difficult times, and employees feel empowered to lead authentically. 

Through real stories, we see a workplace built on strong relationships, mutual respect, and a true sense of belonging.

4. Spotlighting opportunities to grow

At BAE Systems Inc., career growth is fueled by mentorship, hands-on experience, and a culture that embraces learning. This video tells the story of an employee who started on the manufacturing floor and, with the support of colleagues and continuous learning, became a software engineer. 

Through real experiences, we see how employees are empowered to innovate, embrace challenges, and develop skills that shape the future of technology.

5. Inside the team

Team storytelling is as important as general culture content. Take this video from Demonware. Behind every massive game launch is a team solving complex challenges at an incredible scale. This video dives into the team responsible for bringing crossplay and cross-title progression to Call of Duty, re-engineering systems to handle millions of players seamlessly. 

Their story highlights the innovation, dedication, and high-stakes problem-solving required to create a seamless gaming experience for players worldwide.

6. Innovation in action

Not many people can say their job takes them inside a wind tunnel, but for this product development specialist at automaker Stellantis, it’s just another day at work. This video highlights a one-of-a-kind role that blends precision, creativity, and problem-solving to improve vehicle aerodynamics. 

From designing custom testing equipment to fine-tuning airflow for better performance, we see how unique work environments and hands-on innovation fuel passion and drive.

7. Content for specific audiences

For women in STEM disciplines, seeing leaders who share their experiences can be the spark that fuels a career. This video shares the story of a cybersecurity systems engineer who has thrived at Lockheed Martin for 19 years, thanks to a culture that values flexibility, integrity, and growth. 

Her journey highlights the company’s commitment to supporting working parents, increasing diversity in leadership, and empowering the next generation of women in tech.

8. Customer stories are great employer branding stories

This employer branding video from legal tech company, Relativity, highlights how their technology empowers changemakers like Andrew to secure justice for the wrongfully convicted.

By featuring both a customer testimonial and the team behind the initiative, the video moves beyond the traditional scope of employer brand and shows how a career at Relativity can help drive systematic change. 

Your Employer Branding Videos Need Employee Stories

The most compelling employer branding videos don’t just tell candidates why your company is a great place to work—they show them through the authentic experiences of your employees. Real stories create emotional connections, build trust, and ultimately drive talent attraction and engagement.

Ready to create employer branding videos that make an impact? Schedule an intro call with our team today to see how Stories Inc. can help you uncover and showcase the stories that set your company apart. 

* Sources:

Hubspot, The Ultimate Guide to Video Marketing.

LinkedIn, The Employer Brand Imperative: Why It’s More Important than Ever.

Eagle Hill Consulting, Employee Burnout on the Rise.