It’s not enough to recruit great people to your company. You need to retain them. 

Positive company culture and employee engagement contribute to unwanted attrition. In a recent study by Gallup, low-engaged teams had turnover rates of 18% to 43% higher than high-engaged teams. An engaged workforce also contributes to other business outcomes like higher profitability, productivity, and even customer loyalty. 

Despite the high impact of employee engagement, Forrester Research predicted that employee engagement and culture energy will continue to decline in 2024. In 2023, engagement dropped to just 34% and culture energy hit 55% globally—both down 10% from higher levels in 2021 and 2022. Forrester believes the decline will continue in 2024 and attributes it to things like return-to-office mandates and other equity issues.

So, what can communication leaders do to improve employee engagement? 

Enter employee engagement campaigns.

What is an employee engagement campaign?

An employee engagement campaign is a series of employee-facing communications that encourage active participation in company activities, goals, and culture.

While specific tactics and channels will vary based on your organization, the ultimate goal of any employee engagement campaign is to create a positive work environment where employees feel valued, empowered, and motivated to contribute their best efforts toward the organization’s objectives.

Download the guide for insights and real-world examples

In our guide, 5 Employee Engagement Campaigns that Delight & Retain Talent, you’ll learn the key elements of a successful employee engagement campaign. Then, we’ll share five examples of employee engagement campaigns that solve common culture challenges. You’ll walk away with templates and actionable steps to launching your next campaign!