Recruitment Marketing Videos
What is a Recruitment Marketing Video Series?
A Recruitment Marketing Video Series is a group of videos that show a candidate what it’s like to work at a company. Each video in the series might cover a different theme, like mission or core values. Together, the videos provide a complete picture of the company as a workplace.
Here are some examples.
Core Values Series:
Loews Hotels & Co.
If your company is living its values, you have a lot to say. Don’t cram it all in one video. Give each value its own space to show candidates how it impacts the employee experience.
Loews Hotels & Co selected four properties to feature, and paired each with a core value.
Bring a Program to Life: Rotational Programs at Dell
Many organizations offer unique programs to their employees. Sell it to your candidates — why should they apply?
Dell featured their rotational programs in a five-part series: Access to Leadership, Accelerating your Career, International Opportunities, Program Camaraderie, and Exciting Work.
Highlight a Team: Merchandising Team at CVS Health
Candidates want insight into their future team, colleagues, and manager. A team-specific series is a great way to do just that.
CVS Health featured their merchandising team and their unique proposition to candidates. Check it out:
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