The best diversity, equity, and inclusion (DEI) videos don’t just say a company is inclusive, they show it.

They feature real employees sharing real experiences, spotlighting how a company makes them feel seen, valued, and celebrated for who they are. That’s what proves a culture of inclusion—not a stock photo of a diverse team, a boilerplate EEO statement, or a vague quote from the CEO.

Unfortunately, too many companies still rely on those surface-level tactics when creating diversity content.

But here’s the truth: if your DEI efforts are real, they should be reflected in your people. And your people should be the ones telling the story.

Whether you’re early in your journey or driving real change, your diversity and inclusion videos should capture what you’re doing and who’s leading the way. That’s the only way to build trust and show underrepresented candidates and employees you’re serious about creating a better workplace.

The best DEI videos are backed by stories. They reveal the work being done, the progress being made, and the voices that need to be heard.

Need some inspiration? These seven examples do it right.

1. Show the Global Impact of DEI Initiatives

At a global company like Dell Technologies, communicating an inclusive culture across geographies and identities isn’t easy, but they do it powerfully by focusing on personal stories.

In this video, team members from across the organization share real experiences of how their unique perspectives are welcomed and valued. No scripts. No casting. Just employees sharing what inclusion means to them and how it shows up every day at work. The result is an authentic, engaging narrative that shows—not tells—what inclusion looks like at Dell Technologies. It’s a great example of how to move beyond broad statements and create content that truly resonates with candidates and employees.

2. Showcase Everyday Moments of Inclusion

At Colgate, inclusion is part of daily life—not just a corporate initiative. In this video, employees share how they experience belonging in real, tangible ways. From adding power doors and accessible bathrooms for employees with disabilities to celebrating cultural identity and raising the Pride flag, Colgate creates space for everyone to bring their full selves to work. These everyday actions build a culture where all voices are heard, valued, and supported.

3. Show Real DEI Progress Through Action

Akamai doesn’t just talk about inclusion—they build it into the fabric of their company. In this video, team members share the real initiatives driving change, from the Revive program that supports professionals returning to work after a career break to candidate connections with employee resource groups, and the Executive Women’s Network. It’s a clear look at how Akamai is putting inclusive values into practice, attracting diverse talent, and tying DEI efforts directly to business strategy.

4. Speak Directly to Underrepresented Talent

Pixar’s video highlights how to meaningfully connect with a specific audience—in this case, women in technology. Through its employee resource group, PixWIT (Pixar Women in Technology), the company creates an internal community while also inspiring the next generation through outreach and mentorship. The result is a focused, authentic message that speaks directly to women in tech and shows them they belong. For employer brand professionals, it’s a strong example of tailoring content to resonate with the talent you want to reach.

5. Create Content that Resonates with a Specific Group

Deloitte’s video featuring Patrick, a veteran and employee, shows the power of telling personal stories to connect with a defined audience. Patrick shares how his military service and resulting paralysis shaped the person he is today, and how Deloitte supported his whole self at work. When he proposed a fundraiser for Paralyzed Veterans of America, the company invited him to be the inaugural speaker and share his story. It’s a meaningful example of how to celebrate identity, honor experience, and build trust with the communities you’re trying to reach.

6. Spotlight Real Inclusion in Action

This employee story from First Solar highlights how inclusion efforts can be both personal and powerful. Deb, a facilities technician and veteran who lost her hearing during military service, uses cochlear implants but finds it difficult to hear team radio communications across campus. Her colleagues are now developing custom technology to help her stay connected on the job. This spotlight shows what it looks like when a company listens, adapts, and prioritizes accessibility—proving to employees that they truly matter.

7. Show How Your Work Supports Diverse Communities

The Knot Worldwide’s Fellowship for Change is a strong example of how a company can extend its DEI values beyond its walls. In this video, Camille, a social and brand specialist, shares how the program provides mentorship, education, and free advertising to underserved wedding professionals. Through her connection with one of the fellows, Camille shows how this initiative isn’t just about business—it’s about building confidence, expanding opportunity, and creating meaningful change in the industry. It’s a compelling way to connect brand purpose with DEI impact.

Make Diversity and Inclusion Real for Your Audience

The most powerful diversity and inclusion content doesn’t rely on big declarations. It shows real people, real experiences, and real impact.

When you share employee stories that reflect inclusion, belonging, and equity, you build trust with your audience—and attract those who will thrive in your culture.

Need help uncovering and telling those stories?

Let’s talk about how Stories Inc. can help you bring them to life.