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If mission is your ‘why,’ core values are your ‘how.’ These fundamental beliefs guide company standards and team member behavior. Core values drive both big picture decisions, and everyday interactions. This guide to Communicating Core Values to Candidates will teach you how to best convey your real company culture.

As you may have guessed, we find stories are the best way to share proof of your core values and attract talent that sees their own values within your organization.

The Stories Inc. methodology is to capture stories first, connect them to your brand messaging and company culture, and then bring the stories to life using a variety of media. This guide here will give you insights on how you can do this within your organization and create engaging story content.

Because if all you’re doing is listing your values on your site, you are doing both candidates and your culture a disservice. Communicating core values to candidates shows your mission lived through the employee experience.

Communicate core values to candidates through your content!

In our guide, you’ll learn:

• How to capture stories that show your company values have been key to employees’ successes

• What stories communicate employee purpose in the workplace

• When employee values and company values overlap, resulting in powerful, shareable stories

• When leaders’ stories, or those of various team members, work best in your marketing content

Download the guide!