Organizational storytelling surfaces important cultural moments and corporate decisions that impact people, and uses those stories to engage the audiences interested in your culture. In The Complete Guide to Organizational Storytelling, you’ll master how to source stories from employees and leaders throughout entire company.
Communicate Culture Through Storytelling
An organizational storytelling approach prioritizes your peoples’ specific stories of how they experience your unique culture and weaves them together, creating an authentic composite of culture. It provides a way to engage audiences with your big decisions and what it really means to be a team member in your workplace.
Stories for All Your Stakeholders
And, an organizational storytelling approach produces a robust library of content that tells a cohesive, compelling story of your culture. The stories you’ll uncover can populate all your content streams and channels, serving departments, team and needs throughout your organization.
The database of unique perspectives provides a unifying culture story for the organization to share. Importantly, this content library of stories generates effective storytelling content for multiple departments in your company, including:
- Employer Branding
- Recruitment Marketing
- Talent Acquisition
- Diversity, Equity and Inclusion
- Corporate Communications
- Internal Communications
- Employee Engagement
- Business Functional Areas (marketing, finance, human resources, technology, operations, etc.)
- Executive Leadership
In short, organizational storytelling radically enables you to reach and connect with all of your company’s critical audiences.
Download The Complete Guide to Organizational Storytelling