No matter how hard you try, you just can’t figure out how to get your current team members to write Glassdoor reviews for your company. Which means that the reviews that are up there tend to be weighted more toward people who have left the company, who—as a population—may skew towards having a bad taste in their mouth. Which means that your Glassdoor rating may not properly represent the culture at your organization. Sound familiar?

On a recent trip to Austin, Texas, we met up with our client (and now friend), Nathan Baumeister, the Chief Patch Officer of Kasasa, for some delicious tacos. Chatting with Nathan always yields some great takeaways, and this visit was no different.

Nathan told us about one exercise that was very powerful in encouraging team members to write Glassdoor reviews. Here’s what he did:

At an all-hands meeting, Nathan asked all recent hires to raise their hands. Once their hands were raised, Nathan said, “if you consulted Glassdoor in your recent job search, please keep your hands up; if you did not consult Glassdoor, please put your hands down.”

Virtually everyone kept their hands up. There was an audible gasp from the rest of the company. Almost every single one of the company’s recent hires—if not all of them—had consulted Glassdoor during their job search.

The exercise provided a shocking dose of reality to people at the company who had until now dismissed the importance of Glassdoor reviews. 

Nathan also made a conclusion for them: they had some control over who they would work closely with for years to come, if only by sharing their positive experiences with candidates.

The powerful visual demonstration urged many team members to add a review to Glassdoor, and the company’s rating more accurately reflected what it’s like to work there. It also increased their Glassdoor rating. 

It’s worth noting that Nathan did the due diligence ahead of time, so he knew that virtually all of the recent hires had consulted Glassdoor in their searches. You should do that, too, but you’ll probably find similar results.

Get your team to write Glassdoor reviews today

If you’re having difficulty getting team members to write reviews on Glassdoor, try Nathan’s exercise, and let us know how it goes for you. And since so many people are consulting Glassdoor, make sure you’re posting employer branding content on your company profile there to give visitors an authentic sense of what it’s look to work at your company.