Reading Time: 3 minutesWe love articles here at Stories Incorporated. We read, retweet, and comment on them on Twitter; we send them to each other; we fall down rabbit holes of links and sidebars; sometimes we even write them ourselves. We see so many that jive with what
Reading Time: 3 minutesHave you heard of the Net Promoter Score (NPS)? It’s a metric based on a single direct question to measure customer loyalty: “How likely is it that you would recommend our product/service to a friend or colleague, on a scale of 0 to 10?” Data
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Reading Time: 3 minutesHere’s President Barack Obama, surprising our office with a visit on 7/3/14. You know what’s interesting about revolutions? They can be enormous, disruptive events that make waves and change the world — even if it’s just your world. They can be on the edge of
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Reading Time: 4 minutesHi all, Pam here! I’m your friendly neighborhood Stories Incorporated communications intern this summer! I’m in the middle of my master’s degree at Georgetown — the program is called Communication, Culture, and Technology, and I learned a ton my first year that I’d love to
Reading Time: 3 minutesThis past Friday, Veterans’ Affairs Chief Eric Shinseki resigned over the systemic conspiracy to hide excessive wait times for vets seeking medical care. Contrary to appearances of a leadership resignation, the issue in this case was more of an honest leader’s inability to affect change
Reading Time: 3 minutesWhen a company has an empowerment culture, it can turn great employees into heroes. Certain brands in the Kimpton family of hotels offer guests the option to request a live goldfish to stay overnight in their guest room. The children in one family of loyal
Reading Time: 3 minutesI’m not suggesting that this makes sense for all companies to do, but it is a rare and refreshing thing to see when a company’s ‘Team’ section on its website is truly alphabetical. By truly alphabetical, I mean that even the leadership team is in
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Reading Time: 3 minutesI attended a talk recently in which one of Sweetgreen’s founders, Jonathan Neman, was interviewed on stage about a variety of topics surrounding his company’s evolution. It is always refreshing to see a business that understands the importance of storytelling. You didn’t have to attend