Reading Time: 3 minutesHave you heard of the Net Promoter Score (NPS)? It’s a metric based on a single direct question to measure customer loyalty: “How likely is it that you would recommend our product/service to a friend or colleague, on a scale of 0 to 10?” Data
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Reading Time: 3 minutesHere’s President Barack Obama, surprising our office with a visit on 7/3/14. You know what’s interesting about revolutions? They can be enormous, disruptive events that make waves and change the world — even if it’s just your world. They can be on the edge of
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Reading Time: 4 minutesHi all, Pam here! I’m your friendly neighborhood Stories Incorporated communications intern this summer! I’m in the middle of my master’s degree at Georgetown — the program is called Communication, Culture, and Technology, and I learned a ton my first year that I’d love to
Reading Time: 3 minutesThis past Friday, Veterans’ Affairs Chief Eric Shinseki resigned over the systemic conspiracy to hide excessive wait times for vets seeking medical care. Contrary to appearances of a leadership resignation, the issue in this case was more of an honest leader’s inability to affect change
Reading Time: 3 minutesWhen a company has an empowerment culture, it can turn great employees into heroes. Certain brands in the Kimpton family of hotels offer guests the option to request a live goldfish to stay overnight in their guest room. The children in one family of loyal
Reading Time: 3 minutesI’m not suggesting that this makes sense for all companies to do, but it is a rare and refreshing thing to see when a company’s ‘Team’ section on its website is truly alphabetical. By truly alphabetical, I mean that even the leadership team is in
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Reading Time: 3 minutesI attended a talk recently in which one of Sweetgreen’s founders, Jonathan Neman, was interviewed on stage about a variety of topics surrounding his company’s evolution. It is always refreshing to see a business that understands the importance of storytelling. You didn’t have to attend
Reading Time: 2 minutesAt Stories Incorporated, we spend a lot of time interviewing storytellers, and—while I think my memory is generally pretty poor—I find myself having an easy time remembering the stories shared with us. We love to turn to an article that explains why the stories we