OUR PROCESS
At Stories Inc., we’ve honed our story-based methodology to efficiently produce large amounts of high-quality, substantive content for our clients. Scroll down to get a glimpse into each step of the process.
MEET THE PROJECT TEAM
Kickoff
First, we have a kickoff conversation with the client to make sure we’re aligned on the objectives of the project and discuss what to expect throughout the course of working together. This will include a talk-through of what we call our Interview Days, a series of filmed conversations with team members in the organization during which we focus on uncovering stories that embody the experience of working there.
During the call, we’ll assign clients with one main task for the project: selecting storytellers for our interview days. We’ll also get acquainted with clients’ brand guidelines so that the content we create is aligned with their brand.
Planning & Logistics
We strive to get as much material as possible during our interview days. We take on the task of planning a full schedule for our time with your storytellers — down to the minute — including handling all of the back and forth to schedule their conversations with us.
We take on this task for two reasons:
- We like to take as much off of your plate as possible (we know you’re busy!).
- It contributes to us maximizing the number of touchpoints we have with our storytellers, which will increase their comfort level with the process and make them more likely to share stories with us when the time comes for the interview day.
Storyteller Prep
We take the comfort level of our storytellers very seriously, because we know that the more comfortable they are, the more openly they’ll share meaningful stories with us.
Ahead of the interview day(s), we host a conference call for storytellers where we talk through what to expect on the interview day and answer any questions they have. We share a few (but not all) of the questions we’ll be asking — so that they feel prepared without sounding scripted or over-coached.
We make ourselves available for any storyteller to follow up for additional, one-on-one prep.
Interview Days
Time for the fun part: the interview days! For on-site interviews, we’ll walk through the workplace and scout possible interview locations — typically choosing two per day. For Virtual Story Sessions, we work with the storytellers to set the stage for their remote interviews, including lighting and background design.
We try to find locations that immerse the viewer in the work environment, while still respecting the privacy of the storytellers (and being aware of audio quality). We provide the equipment, and we’re mindful of not disrupting the good work happening on your team.
We facilitate the conversations with storytellers, film or source broll, and—if the client opted for it—take professional photos.
Content Creation, Review, and Delivery
With the interviews wrapped up, it’s time to go back to our lab to start producing shareable, digestible pieces of content from the stories we uncovered.
We seek and address feedback from the client along the way, taking an iterative approach to content creation.
When everything looks great, we deliver all content files for the client to own and upload to their own channels, including multiple versions of videos to give flexibility around how to handle subtitles.
Don’t hesitate to reach out with questions!
Prospective client questions:
Lauryn Sargent
lauryn@storiesincorporated.com
Current client questions:
Jill Shabelman
jill@storiesincorporated.com
OUR PROCESS
At Stories Inc., we’ve honed our story-based methodology to efficiently produce large amounts of high-quality, substantive content for our clients. Scroll down to get a glimpse into each step of the process.
MEET THE PROJECT TEAM
Kickoff
First, we have a kickoff conversation with the client to make sure we’re aligned on the objectives of the project and discuss what to expect throughout the course of working together. This will include a talk-through of what we call our Interview Days, a series of in-person, filmed conversations with team members in the organization during which we focus on uncovering stories that embody the experience of working there.
During the call, we’ll assign clients with one main task for the project: selecting storytellers for our interview days (up to 8 per day). We’ll also get acquainted with clients’ brand guidelines so that the content we create is aligned with their brand.
Planning & Logistics
We strive to get as much material as possible during our interview days. We take on the task of planning a full schedule for our time on-site — down to the minute — including handling all the back and forth with storytellers to schedule them into a time slot for their conversation with us.
We take on this task for two reasons:
- We like to take as much off of your plate as possible (we know you’re busy!).
- It contributes to us maximizing the number of touchpoints we have with our storytellers, which will increase their comfort level with the process and make them more likely to share stories with us when the time comes for the interview day.
Storyteller Prep
We take the comfort level of our storytellers very seriously, because we know that the more comfortable they are, the more openly they’ll share meaningful stories with us.
Ahead of the interview day(s), we host a conference call for storytellers where we talk through what to expect on the interview day and answer any questions they have. We share a few (but not all) of the questions we’ll be asking — so that they feel prepared without sounding scripted or over-coached.
We make ourselves available for any storyteller to follow up for additional, one-on-one prep.
Interview Days
Time for the fun part: the interview days! Either the day before or the morning of an interview day, we’ll walk through the workplace and scout possible interview locations — typically choosing two per day. We try to find locations that immerse the viewer in the work environment, while still respecting the privacy of the storyteller (and being aware of audio quality).
We bring all needed equipment, and we’re mindful about keeping a light footprint so we’re not disruptive of all the good work happening.
We spend the day having conversations with storytellers, filming broll, and—if the client opted for it—taking professional photos.
Content Creation, Review, and Delivery
With the interviews wrapped up, it’s time to go back to our lab to start producing shareable, digestible pieces of content from the stories we uncovered.
We seek and address feedback from the client along the way, taking an iterative approach to content creation.
When everything looks great, we deliver all content files for the client to own and upload to their own channels, including multiple versions of videos to give flexibility around how to handle subtitles.
Don’t hesitate to reach out with questions!
Prospective client questions:
Lauryn Sargent
lauryn@storiesincorporated.com
Current client questions:
Jill Shabelman
jill@storiesincorporated.com