Impact & ROI
Greater Candidate Flow
More candidate-driven action. This means more visits to your careers page, more candidates requesting information, and more candidates reaching out to you with applications rather than you always having to find them.
What we do
At Stories we create engaging recruitment marketing content—videos, social graphics, interactive stories, illustrations—that will grab candidates’ attention and keep it there. Based on this content they will then self-select themselves either in or out of the application process. Those that buy into the content will be reaching out to you with their resume, lowering recruiting costs.
Our results
Our client Visionist was using our content with the goal of increasing career page activity. We analyzed activity on their careers site in the two months prior to the launch of our content and compared that data to the two months since our content was launched. On all metrics, site usage has improved in the time period after our content was added to the careers site. Take a look:
Client survey results
We asked our clients of recruitment marketing projects, “On a scale of 0-10, how likely are you to recommend our services to a friend based on the impact our content had on your candidate flow?” The average response was: