Video Job Descriptions
Why are Video Job Descriptions Important?
According to internal data collected by the online job searching site CareerBuilder, job postings with a video icon — indicating recruitment marketing video content — earned 12% more views than postings that did not have video content. Not convinced? These same companies that attached a video to their job postings also received a 34% higher application rate than those without video.
These statistics mean that enlisting video job descriptions in addition to traditional text descriptions not only draws in more views, but actually converts more job seekers. While you shouldn’t completely abandon text-based job listings, here are just a handful of reasons to add video content.
Taking a new job (and hiring a new member of your team) is a very big deal! Just as determinedly as you are trying to hire someone excited about and invested in their work, job seekers want to find a company, manager, and team they too can be excited about.
In a text-only job description, enthusiasm is limited to punctuation. A video job description allows for executives and team members to enthusiastically communicate the job description, making the candidate more excited about the possibility of working for you. Excitement drives action, resulting in a higher application conversion.
Did you know that 40% of people respond better to visual information than plain text? At best, text-only job descriptions may pique a job seeker’s interest. But by using video job descriptions, the candidate receives an authentic look into where they will be working and the diversity of their future team. Both are huge insights into company culture and what the day-to-day would bring.
The authenticity and transparency these videos provide will resonate with candidates. They will actually be able to picture themselves working for your company and with your team. If this image is an appealing one, you have won an application. If not, your content has led someone who probably would not have been a good fit to self-select themselves out of the application process, saving you the time and resources you would have spent on the application. Both are victories.
According to a 2015 worldwide study of Millennials conducted by Deloitte, six in ten respondents cited a company’s driving purpose as a key factor for taking a job. This generation cares about more than just a paycheck. In a short video job description, you have the opportunity to show your passion for the work that you do and leave an impression of yourself as a company, manager, and team. In a lot of ways, this video is the start of your relationship with this candidate. Make the most of it.
Use Storytelling in Video Job Descriptions to Build Trust
So by using video job descriptions you can build excitement, resonate with authenticity, and plant the seeds for a dynamic employer relationship with candidates. Using stories as your medium will go one step further: you will convince them. Your employees’ real stories are the proof of what it truly means to be a member of your team and just may be what makes them click “apply.”