Reading Time: 2 minutes Just as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing
Reading Time: 3 minutes 45% of interns nationwide converted into full-time hires in 2018. Whether you’re hiring one intern or 100, you know a strong recruitment class can reduce cost-per-hire and better ensure culture fit in the long run. Let’s do this! Not all intern content is created equal,
Reading Time: 6 minutes The 60 second standalone employee story. Where to begin to express our love for it!? When I’m conducting interviews and the storyteller happens upon a story that I just KNOW is perfect, my heart races, a smile flashes across my face, and I happily tell
Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates (like videos), a photo lets candidates put themselves in the shoes of someone who works at your
Reading Time: 6 minutes Quick. Think of a piece of corporate content that fires you up, can make you cry without saying a word, and invokes action in their audience. Even if that action is just to call your mom. Those are three of my all-time favorite ads from
Reading Time: 7 minutes Career site refresh in six weeks or less Since its founding in 1899, Sonoco has grown immensely to include 16 diversified packaging solutions businesses worldwide. And as the company has expanded, so has its offerings to team members. From supply chain to operations to engineering
Reading Time: 2 minutes We are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts
Reading Time: 5 minutes Let’s give all our interns a great experience. It’s good karma and practice to leave the work world better than you found it, and we’re giving students an opportunity to explore their interests and develop interesting careers. Also, it’s a great pipeline for future full-time
Reading Time: 14 minutes When most people think “Dell,” they think of the classic PC. So when potential intern candidates thought of what it would mean to work for Dell, they viewed the company through the lens of computer manufacturer, not as the place to be to begin their