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Tag: Recruitment Marketing Videos


The Best Employer Branding Videos

Reading Time: 9 minutes The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Here’s your ultimate list for 2022. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. 

company culture video vendor

Why the “company culture video” is more important than ever

Reading Time: 5 minutes New 2022 data shows that company culture content featuring employee stories is outperforming job content with candidates by a mile. Yes, your company culture video is experiencing a renaissance. Here’s why. The reliable “company culture video” is an important cornerstone of your recruitment marketing content

recruitment marketing content stack

What’s in your recruitment marketing content stack?

Reading Time: 4 minutes This post is an updated-for-2022 excerpt from our downloadable guide to creating a recruitment marketing content stack. Whether you’re creating a recruitment marketing content strategy or populating your brand new recruitment marketing technology, you need a content stack. Here’s the framework we recommend to our

employer branding videos long-form

Long-Form Video is Vital

Reading Time: 4 minutes Employer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year.  But long-form video —


Data shows recruitment marketing videos more important than ever in 2022

Reading Time: 5 minutes Companies need recruitment marketing videos in 2022, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience.  In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and

recruitment marketing stories

Top 10 Recruitment Marketing Stories to Capture Now

Reading Time: 2 minutes Stories Incorporated — experts in recruitment marketing stories told through videos, blogs, social posts and more — shares the top recruitment marketing stories for connecting with candidates in 2022. What does your culture offer that candidates in 2022 are looking for?  So much changed at

leading storytelling strategies

12 Leading Storytelling Strategies for 2022

Reading Time: 16 minutes Stories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. 2021 was a year of building for us all (sometimes as the plane was flying).  Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness, or


When Your Employer is a Family Tradition: Story of the Year

Reading Time: 2 minutes When an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might

best hiring manager videos

4 hiring manager videos candidates will love

Reading Time: 4 minutes Candidates want to really see who they’ll be working for. These great hiring manager videos are examples of the content they’re seeking. As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and