Reading Time: 7 minutes If your company is working on an employer brand update or new EVP, your recruitment marketing efforts can’t be on pause. Get employee stories for content now. They’ll serve your employer brand later, too. The future of work — distributed teams, hybrid work, a focus
Reading Time: 9 minutes The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Here’s your ultimate list for 2022. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life.
Reading Time: 2 minutes Employee spotlights are typically one employee profile, used in one place. Oh yes, we can do better! Stories Inc. has reinvented the employee spotlight for recruitment marketing and employee engagement, recognition and retention. Today, there’s a turnover tsunami happening. We know employee recognition is directly
Reading Time: 5 minutes New 2022 data shows that company culture content featuring employee stories is outperforming job content with candidates by a mile. Yes, your company culture video is experiencing a renaissance. Here’s why. The reliable “company culture video” is an important cornerstone of your recruitment marketing content
Reading Time: 4 minutes This post is an updated-for-2022 excerpt from our downloadable guide to creating a recruitment marketing content stack. Whether you’re creating a recruitment marketing content strategy or populating your brand new recruitment marketing technology, you need a content stack. Here’s the framework we recommend to our
Reading Time: 4 minutes Employer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year. But long-form video —
Reading Time: 5 minutes Companies need recruitment marketing videos in 2022, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and
Reading Time: 2 minutes Stories Incorporated — experts in recruitment marketing stories told through videos, blogs, social posts and more — shares the top recruitment marketing stories for connecting with candidates in 2022. What does your culture offer that candidates in 2022 are looking for? So much changed at
Reading Time: 16 minutes Stories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. 2021 was a year of building for us all (sometimes as the plane was flying). Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness, or
Reading Time: 2 minutes When an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might
Reading Time: 4 minutes Candidates want to really see who they’ll be working for. These great hiring manager videos are examples of the content they’re seeking. As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and
Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next