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Tag: COVID-19

Employees want to share their stories from the crisis. Here’s why.

Reading Time: 9 minutes Your team members have experienced tremendous change throughout the COVID-19 crisis. Employees want to share their stories of working in the pandemic, and these stories are important content for your employer brand. Your employees’ lives and work have changed dramatically in the pandemic. Some are

nursing talent resources

Nursing talent marketing content in the pandemic and beyond

Reading Time: 7 minutes COVID-19 changed the employment world for nurses and other healthcare industry team members, seemingly overnight. However, what has not changed is a critical, long-term need to attract the best nursing talent.    Nurse Appreciation Week is May 6-12, and the World Health Organization named 2020

Leadership during crisis: No layoffs, please

Reading Time: 7 minutes Stories Inc. co-founder Scott Thompson shares his core beliefs on leadership during crisis, and why doing everything possible to avoid layoffs is of utmost importance. Watching the Great Financial Crisis of 2008 unfold—from my then perspective as a second-year MBA student—made a lasting impression on

covid-19 info hub

Why you need a COVID-19 information hub on your website

Reading Time: 8 minutes Here’s why a COVID-19 information hub is valuable for your candidates, customers, employees, and employer brand. It has now been over a month since COVID-19 was declared a national emergency in the United States. Talent professionals, in just one month you have accomplished a lot.

5 ways to find and share stories during the crisis

Reading Time: 6 minutes COVID-19 is causing us to change the ways we find and share stories. Currently, all of us in employer brand and recruitment marketing are rethinking our approaches to content creation and promotion. The way we produce content is also changing. With the move to remote

You need empathy and clarity on your career site right now

Reading Time: 7 minutes Last week, the Talent, Leadership, and Marketing Book Club read Dare to Lead by Brené Brown. One quote particularly resonated with the group: “Clear is kind. Unclear is unkind.” This quote from Brené was a much-needed reminder that empathy and clarity go hand in hand. 

When human values and organizational values overlap

Reading Time: 6 minutes An organization’s core values only have power when – and to the extent that – the humans in and around the organization feel a connection to them. When human values and organizational values overlap for employees, that’s when they are truly connected to their workplace. 

Maintaining a long-term view during a crisis

Reading Time: 6 minutes Why companies should choose a long-term view over short-term wins With the COVID-19 crisis causing shocks to peoples’ health and to our economy, it’s easy for companies to lose sight of the long view in favor of short-term wins. But the companies that maintain a

Crisis communications for recruitment marketers

Reading Time: 10 minutes Public relations and traditional marketing experts are using their crisis communications best practices during the COVID-19 pandemic. Recruitment marketers, likewise, should be employing crisis comms strategies to best communicate to candidates their organizations’ response to the virus, and how it impacts candidates considering your company