When I was first introduced to the team at One Technologies (OT) in spring 2017, I knew they were a special bunch. Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers and the places we could consider filming. He wanted to make the most of our one-day shoot and to that end, orchestrated some of the perks that make OT a great place to work, for example, ordering breakfast and having a popcorn party during the day we filmed. These are regular events at OT, so it wasn’t a stretch for the team to have them all in one day.
The footage that resulted from all the care and planning was a completely holistic and authentic look at what differentiates OT from other companies. We interviewed 13 bright, energetic people with diverse perspectives on what makes OT tick. They were able to bring the company’s values to life through thoughtful stories and anecdotes. It was clear to our entire team how much these people really loved their coworkers and workplace.
Excited to get to work, our team produced two videos: an overview and a technology-specific video, as well as a photo library with more than 500 high-res images from the day, six blog posts, five social graphics and a job description infographic. But, when all was said and done, OT loved what they saw so much that they opted to maximize the content and had us create 25 additional videos on top of the first two. The only additional work on our part was to return to OT for a half day to get some additional broll; the one interview day was enough for the content otherwise. That’s right, 27 videos from one interview day. I thought to myself: if our film day was a great pair of jeans, the price per wear was going down by the second! One day really can fuel a year (or more) of content, especially with thoughtful planning and execution.
We produced one video per storyteller as well as themed videos about the various perks and core values that OT holds dear. One video that surprised me was the “Three Words” video. OT had requested we ask each storyteller to share three words that describe life at OT . I asked each person and got a range of answers that went from sweet to plain funny. While it wasn’t totally our style because it doesn’t tell a story in a traditional sense, I loved how it came together to create a picture in the viewer’s mind.
We cut some of the best responses into a 30-second clip that they have used in their social channels.
Because we’re in the business of stories, we are passionate about producing quality content and know how to make the most of recruitment budgets (and one interview day). That said, there’s always room for creativity; what if you could use employee stories for both your consumer marketing and recruitment marketing? This Forbes article discusses the possibilities of doing so. OT certainly could publish the content we created for both their consumer and employer brands.
So, what can you do with one day? As it turns out, a lot! 27 videos, six blog posts, 500+ images, an infographic—enough content to last for months to come!