Employer brand content is any content created and published to inform and influence how people perceive the experience of working at an organization.
The individual pieces of a company’s employer brand content should work together to paint a complete picture of what it’s like to work there. Coming in a variety of media formats, employer brand content can cover several different focus areas and can be published across many channels as part of recruitment marketing campaigns.
As we’ll see, the most effective employer brand content relies on employee stories. But first, let’s look at the various topics that employer brand content covers.