Global Biotech Company
Creating a Global EVP and Career Site, Powered by Employee Stories
When the global leader of data-driven medicine wanted to build better brand awareness and attract candidates, they turned to employee stories. By interviewing current employees and former candidates, the company developed and activated an employer brand that stands out in a competitive and fast-evolving market.
13
employees interviewed
12
videos created
4.5X
more likely a candidate is hired if they viewed a video before applying
Company
Software company transforming patient care by expanding access to data-driven medicine globally.
The global, 400-person biotech believes that when the right information is in the right hands, at the right time, better health solutions will improve people’s health across the globe.
Challenge
Lack of brand awareness and cultural identity as a growing company in a rapidly evolving industry
Despite powering one of the most advanced medical data platforms in the world, this biotech was still relatively unknown to job seekers. To boost awareness and ultimately attract and retain top talent, the team set out to build a compelling employer value proposition (EVP). The company turned to Stories Inc. and PSC for EVP development and activation, and PageUp Clinch to launch a new career site. At the intersection of this work is a dynamic video content library built from authentic employee stories.
Solution
Mission-driven EVP based on real employee experiences.
As part of the EVP development process, Stories Inc. conducted filmed interviews with senior leaders and employees to uncover what truly resonated about the company’s culture.
The key insight: employees were deeply motivated by the mission. They saw their work as contributing to a larger purpose and embraced the challenges of building something innovative, fueled by a globally diverse team.
These findings informed a purpose-driven EVP and brand pillars centered on curiosity, resilience, and fearless adventure.
Stories Inc. then transformed the interviews into a versatile library of twelve videos and hundreds of photos, bringing the EVP to life and powering the company’s new career site with authentic employee stories.
Activating the EVP
Once the EVP was defined and content created, the AI-driven biotech took an inside-out approach to activating the new employer brand.
To share a cohesive employer brand story externally, they first needed to get employees excited and engaged with the new brand pillars. The team rolled out custom swag, hosted fun culture events, and promoted the videos internally to help connect team members to the EVP.
Simultaneously, the talent team leveraged PageUp Clinch’s self-service functionality to update their career site for a result that better reflected their new employer brand and provided a content-rich experience for candidates.
By leaning on employee stories to create their EVP, the company was able to build an employer brand that authentically represented their diverse and innovative culture. An inside-out approach to EVP activation has resulted in an engaged workforce empowered to share the EVP externally and beyond.
“There are people I now speak to as we go through our hiring journey, or colleagues we have now hired, when we ask them ‘Why did you apply for a role here?,’ they make reference to content and information that only exists on our careers site. And that information aligned with their personal values.”