Reading Time: 5 minutesCrowdsourced Employer Branding: Ericsson’s Tell Your Story Campaign Disclaimer: Ericsson is not a client of Stories Inc. We’re highlighting them in the following case study because they effectively used stories and personalized content to enhance their diversity and employer branding. Ericsson is transforming from a
Reading Time: 5 minutesWith the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.
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Reading Time: 5 minutesBy Andie Schilstra The Coolest Cooler: a 21st century cooler that actually is cooler. This cooler is one of my favorite Kickstarter projects. It is one of the most backed projects on the site, making it a really popular idea that thousands of people wanted
Reading Time: 5 minutesGovernment consulting companies face interesting employer branding and recruitment marketing challenges, especially when taking a real-story approach to building content. Because projects can be related to national security, employees can’t publicly discuss their innovative work. Also, forget sweet office shots—sometimes government consultants work in SCIFs
Reading Time: 5 minutesJob-seeking is not just about finding a job anymore. It is about finding the right job. Likewise, companies are finally starting to realize that recruitment marketing—putting a concentrated effort into attracting and hiring the right candidate—has long-term benefits that more than cover the investment. In
Reading Time: 7 minutesThe Southern Division President of The Home Depot, Ann-Marie Campbell, uses Twitter to recognize the great work her associates are doing. The Home Depot is a great example of a company that makes employee recognition, one of their main core values, a top priority. Their
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Reading Time: 3 minutesSticky notes for values Before you can begin to evaluate for core values in a job candidate, a company needs to actually have values and purpose. Startups often hold the unique power to meld and mesh their values as the culture evolves; for larger companies,
Reading Time: 3 minutesMike Ruddle recently posed the question: “Is it time we treated candidates as consumers?” Not long ago, Lauryn discussed extending an organization’s culture beyond the internal team to vendors and customers. Now consider the flipside. What if we treated candidates like customers? No (smart) sales
Reading Time: 4 minutesThe best careers pages have great content. Job seekers want to know about perks, of course, but they also want to hear about current team members’ experiences and know what the culture is like. They want to know what the company values and how that
Reading Time: 4 minutesTwo years ago, Pam, a then-communications intern at Stories, blogged about what it’s like to work here. I figured two years later, it might help some potential Stories Inc-ers if I shared my story. In a way, a conference I attended last week inspired this