Reading Time: 5 minutesBy Andie Schilstra The Coolest Cooler: a 21st century cooler that actually is cooler. This cooler is one of my favorite Kickstarter projects. It is one of the most backed projects on the site, making it a really popular idea that thousands of people wanted

Reading Time: 5 minutesGovernment consulting companies face interesting employer branding and recruitment marketing challenges, especially when taking a real-story approach to building content. Because projects can be related to national security, employees can’t publicly discuss their innovative work. Also, forget sweet office shots—sometimes government consultants work in SCIFs

Reading Time: 5 minutesJob-seeking is not just about finding a job anymore. It is about finding the right job. Likewise, companies are finally starting to realize that recruitment marketing—putting a concentrated effort into attracting and hiring the right candidate—has long-term benefits that more than cover the investment. In

Reading Time: 3 minutesSticky notes for values Before you can begin to evaluate for core values in a job candidate, a company needs to actually have values and purpose. Startups often hold the unique power to meld and mesh their values as the culture evolves; for larger companies,

Reading Time: 3 minutesMike Ruddle recently posed the question: “Is it time we treated candidates as consumers?” Not long ago, Lauryn discussed extending an organization’s culture beyond the internal team to vendors and customers. Now consider the flipside. What if we treated candidates like customers? No (smart) sales

Reading Time: 4 minutesThe best careers pages have great content. Job seekers want to know about perks, of course, but they also want to hear about current team members’ experiences and know what the culture is like. They want to know what the company values and how that

Reading Time: 4 minutesTwo years ago, Pam, a then-communications intern at Stories, blogged about what it’s like to work here. I figured two years later, it might help some potential Stories Inc-ers if I shared my story. In a way, a conference I attended last week inspired this

Reading Time: 4 minutesWe’ve all been there—watching a show on Netflix and clicking that familiar button: “Next Episode.” We assure ourselves, “just one more episode” (that happens to be the promise I break the most). I used to wonder if I had no willpower. Why couldn’t I just

Reading Time: 5 minutesThis is a guest post courtesy of Jamie Nichol of CultureIQ. As a simple definition, your employer brand is how people view working at your company. But my favorite way to explain the concept is that it is the reaction when someone says I work

Reading Time: 3 minutesLast week, I advised on the right way to ask about company culture. It takes the right question and the right answer—one that tells a story about the company that is truly unique to them. So here’s something that happened to us that doesn’t happen