Reading Time: 4 minutes Two years ago, Pam, a then-communications intern at Stories, blogged about what it’s like to work here. I figured two years later, it might help some potential Stories Inc-ers if I shared my story. In a way, a conference I attended last week inspired this

Reading Time: 4 minutes We’ve all been there—watching a show on Netflix and clicking that familiar button: “Next Episode.” We assure ourselves, “just one more episode” (that happens to be the promise I break the most). I used to wonder if I had no willpower. Why couldn’t I just

Reading Time: 5 minutes This is a guest post courtesy of Jamie Nichol of CultureIQ. As a simple definition, your employer brand is how people view working at your company. But my favorite way to explain the concept is that it is the reaction when someone says I work

Reading Time: 3 minutes Last week, I advised on the right way to ask about company culture. It takes the right question and the right answer—one that tells a story about the company that is truly unique to them. So here’s something that happened to us that doesn’t happen

Reading Time: 2 minutes A freshly pressed suit, shaky hands and resumes still warm from the printer: it’s interview time. Resume accomplishments abound, interviewers dole out polite nods and candidates recite well-rehearsed narratives. As the interview winds down, the interviewer says—“what questions do you have for me?” The interviewee

Reading Time: 4 minutes At Stories Inc, we talk about company values all the time. We link major company decisions to our values and use them to guide our actions. Everyone on the team is welcome (and in fact encouraged) to take our core values to heart, or to

Reading Time: 3 minutes Recruiting and talent acquisition have grown beyond the bounds of identifying and evaluating people to fill empty roles. There’s an art to it—or a science, depending on who you are—that’s making us think that a better approach is recruitment marketing. Recruitment marketing is every way your

Reading Time: 3 minutes Looking for an employer branding content example? The way your organization treats its staff when life happens is one place to find great stories. When my son was born three months prematurely and out of state in 2008, we faced a real struggle in getting

Reading Time: 8 minutes This is a guest blog post by Elyse Schmidt of SmashFly. Consumers interact with as many as 12 touchpoints before making a decision to purchase. We could say the same for candidates, who are more like consumers than ever. Candidates use social media, career sites,

Reading Time: 4 minutes This is a guest post by Jamie Nichol of CultureIQ. Any company can email out their core values and post them on their website. That’s the easy part. What is harder, less common, and far more important, is having values that actually mean something to

Reading Time: 4 minutes Upon reading the lengthy New York Times article that primarily blasted Amazon’s workplace practices, I’ll admit, I had my suspicions as to how true-to-life it was, at least on the whole. How could a company be so successful if it wasn’t doing right by its