Reading Time: 6 minutesAt Smashfly’s Transform conference in Boston, keynote speaker Erik Qualman told a personal story from his early days as an author trying to establish his brand: For a photo shoot for one of his books, his team had the idea that he should wear Clark

Reading Time: 6 minutesQuick. Think of a piece of corporate content that fires you up, can make you cry without saying a word, and invokes action in their audience. Even if that action is just to call your mom. Those are three of my all-time favorite ads from

Reading Time: 7 minutesA few sessions into EBrand’s 2019 conference, we noticed a pattern. Each time emcee Audra Knight introduced a speaker, she shared something she had in common with him or her. For some this came from similar experiences as parents; with others, such as Amgen’s John

Reading Time: 7 minutesSo, you’ve uncovered some great team member stories from within your organization to be used for your next recruitment marketing campaign, now what? These stories don’t have to be ‘one and done.’ By their very nature, stories can be repurposed within different contexts. Think of

Reading Time: 5 minutesA close friend of mine recently recounted a conversation she had had around workplace flexibility. Her colleague, who is a mother of two, said to her: “For you young professionals, it seems like work is always expected to be your number one priority. Everyone is

Reading Time: 6 minutesThere’s a lot going on in the mind of a Stories Inc. interviewer when we talk to storytellers (employees our clients have chosen to be culture communicators). Keeping with project goals while creating a comfortable and fun environment are some of our top priorities. And

Reading Time: 7 minutesAs a new grad working in the employer branding industry, I can break my journey thus far into three stages. The first I fondly entitle, “Learning About What the Heck I’m Supposed to be Doing,” which consisted of a crash course on Stories Inc. and

Reading Time: 4 minutesFor anyone who has traveled for work, you know that you rarely have the time to truly see and visit the places you are working in. So for every deep-dish pizza suggestion I receive prior to Chicago trips, scenic hike recommendations in New England, and

Reading Time: 8 minutesSomething I’ve realized in the past few weeks: working in employer branding has systematically ruined my consumer experience (exaggeration alert — while I was studying marketing in school I also used to say that marketing had ruined my ability to watch commercials in peace. In

Reading Time: 3 minutesIt’s not a secret that Super Bowl Sunday is one of the biggest marketing days of the year (a 30-second ad slot this year was a “bargain” at $5 million). Companies utilize the 100 million+ viewers to (hopefully) build brand equity — and according to