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Content for Talent Communities
When prospective candidates join your talent communities, you have their permission to market to them. That’s a big deal. But this opt-in is, quite literally, only half the battle: 47% of companies with talent networks never send another communication after the confirmation email. Keep going. Next, you need engaging content to share with your talent communities regularly.
What makes for a successful talent community?
A successful candidate nurture strategy is:
- Consistent. Whether your email cadence is weekly, monthly, or quarterly, stick to it. It’s hard to get attention and trust back once you’ve let it lapse.
- Relevant. Understand the different interests and motivations of your candidate segments, and share content that delivers a personalized experience.
- Dynamic. You are nurturing relationships with future candidates, not just sending emails. Always look for opportunities to hyper-segment lists and refresh content. Your culture is constantly evolving, and your candidate nurture should reflect that.
Our favorite nurture content for talent communities:
Employee stories are the best way to give candidates insight into what it’s like to work at your company. Plus, you can repurpose them across your various candidate segments while still creating a relevant and authentic experience.
To create this experience consistently, you need a library of employee stories. Our unique methodology is designed to efficiently create employer branding and recruitment marketing content at scale, perfect to market to your talent community and engage candidates on a regular basis.
Here are four examples of content from BAE Systems, Inc. that create a personalized experience for talent community subscribers:
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