Skip links
Alexion

Communicating Culture After an Acquisition

After Alexion’s acquisition by AstraZeneca, they needed to rapidly establish their employer brand in new markets ahead of a major hiring push. Enter, Stories Inc.

5
global locations
10
videos created
1500+
employee photos delivered
Company

Alexion was created following a 2021 acquisition by AstraZeneca.

For more than 30 years, Alexion’s mission has been to transform the lives of people affected by rare diseases through the development and delivery of innovative medicines, supportive technologies, and healthcare services. Headquartered in Boston, Alexion is made up of employees from around the globe and serves patients in more than 50 countries.
Challenge

Post-acquisition, establish Alexion’s employer brand presence in expanding markets ahead of a large hiring push.

Alexion was acquired by AstraZeneca in 2021, providing the innovative rare disease company with the stability and backing of one of the world’s largest pharmaceutical companies. As a result of this acquisition, Alexion was looking to grow exponentially in several global markets, especially Canada, Ireland, and the United States.
Post-acquisition, Alexion needed to establish a strong employer brand foundation to convert top biotech talent. Their career site, social channels, and talent communications needed to build trust and reflect what makes Alexion an exciting place to work.
Solution

Establish an employer brand content foundation: Employee photo library and a suite of videos that communicate universal culture and support key talent markets.

Stories Inc. interviewed 18 employees across three global locations—two in-person filming days in Mississauga and Boston, and two virtual interviews in Dublin. Additionally, we conducted five employee photoshoots in Mississauga, Boston, Dublin, New Haven, and Barcelona.
These locations were strategically selected to emphasize Alexion’s global culture while also prioritizing key talent markets. In Barcelona, we photographed an even mix of Alexion and AstraZeneca team members—an efficient way to capture both brands in one day.
In the interviews, we sought to uncover employee experiences that spoke to Alexion and AstraZeneca’s shared values, while also emphasizing what makes working at the fast-paced, rare disease-focused Alexion unique.
Results

Employer brand content foundation: 1500+ employee photos and nine employer brand videos.

The employee photo library of 1500+ portraits, group shots, and environmental images were used to refresh Alexion’s career site and other talent-facing channels.

From the 18 employee interviews, we created nine videos:

  • Three Videos Communicating Universal Culture: Company Overview, Life at Alexion, and A Shared Sense of Purpose
  • Four Videos Supporting Key Talent Markets: Alexion in Canada, Alexion in the United States, Alexion in Ireland, Career Growth at Alexion Canada
  • Two Ads: Life at Alexion, Launch your career at Alexion Canada

Explore all the videos on our YouTube channel.

Explore the content

Watch all the videos on our YouTube channel.