A complex Fortune 7 company, CVS Health wanted to highlight the unique experience of specific business areas and teams within the organization.
What we did:
Step 1: Improve candidate quality for a team with a unique value proposition with six videos demonstrating mission and humanizing their team members. Meet Will Cavers in this clip below:
Step 2: Ramp up hiring efforts at an expanding finance center with two videos featuring the career growth available to new hires, such as this clip on training:
Step 3: Communicate the impact of the Merchandising team with four videos connecting purpose to the everyday. Hear Maryalyce, whose father is a smoker, explore how she felt the day CVS exited tobacco:
Step 4: Tackle the next recruiting challenge as it comes! Unique by nature, stories are the differentiators. We’ll be there to uncover them, whatever that challenge may be.
The 14 videos were shared across CVS Health’s social channels, with more than 35,700 views and counting on YouTube.