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LINKEDIN LEARNING

How to Build an Employee Advocacy Program from the Ground Up

Building an employee advocacy program from scratch is no small feat. You’re finding and engaging employee ambassadors, selecting tools, and juggling brand guidelines with personal branding on social media. In this actionable session, Teri and Krista will pull back the curtain on how they built a robust advocacy program that is home to 150+ ambassadors and counting.

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You’ll learn

Tune in for engaging conversation around:

  • Getting organizational buy-in and how to set your pilot program up for success
  • Balancing content amplification and storytelling to create empowered brand ambassadors
  • Selecting the right tools for your program, when the time is right

…and much more!

Watch recording on-demand.

Your speakers

Teri Chackel

Global Employer Brand & Employee Communications Program Manager, Intel

Krista Freytag

Program Manager, Employer Brand, Advocacy & Reputation, Intel