WEBINAR ON-DEMAND
Make it Real: How BAE Systems is Transforming Their Talent Experience with Storytelling
How do you build an employer brand that truly resonates? BAE Systems and Stories Inc. share how they’re transforming their employer brand inside and out through employee storytelling.
This session was originally delivered live at Phenom’s 2025 IAMPHENOM conference.
You’ll learn
BAE Systems took a story-centric approach to building and activating their EVP. Learn how they partnered with Stories Inc. to:
- Capture stories that activate their EVP at scale
- Infused employee stories into recruiting and employee engagement to deliver a consistent employer brand experience
- Used stories in unexpected ways across the talent lifecycle — from airport ads to acquisitions
