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Tag: Team Storytelling

Team value proposition

Engaging a team in an employer branding project

Reading Time: 6 minutes Engaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk

The importance of Team Value Proposition (TVP)

Reading Time: 4 minutes Stories Inc. developed the concept of Team Value Proposition (TVP). Learn why this concept and team storytelling are important to candidates, employees and culture. A Team Value Proposition is created when you uncover what’s unique about a specific small group experience within the context of

Sales team value proposition at Interactions

Reading Time: 2 minutes Sometimes it’s easy to uncover a team value proposition. When you interview for specific stories, themes emerge about the employee experience. This happened at Interactions, a rapidly growth AI company. Stories uncovered the stories of Interaction’s scaling sales team, and got to the heart of

Skilled trades at BAE Systems, Inc.

Reading Time: 4 minutes This post is part of a blog series, featuring our favorite stories of 2019. A 2018 report by Deloitte and The Manufacturing Institute projected that over the next 10 years, there could be as many as 2.4 million unfilled manufacturing jobs. This talent shortage exists

Rapid growth sales recruitment marketing


Reading Time: 6 minutes Interactions is the world’s largest independent artificial intelligence (AI) company. Their technology enables customers to communicate easily with brands⁠—without feeling like you are talking to a machine.  Interactions’ market position in a rapidly expanding industry sent them into hyper-growth mode. As they scale, they faced