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Tag: COVID19pop

Recruitment marketing content planning in 2021

Reading Time: 7 minutes You CAN deliver fantastic recruitment marketing in 2021. Blend virtual and in-person storytelling best practices in the year ahead. With coronavirus vaccines rolling out around the world, it feels like there’s a light at the end of the pandemic tunnel. However, despite the hope that

Companies living their values during COVID-19

Reading Time: 8 minutes Amidst all the uncertainty and anxiety the COVID-19 crisis has brought to our world, these companies took actions that support their corporate values. Here are companies living their values during COVID-19. How companies care for their people during a crisis is a true test. Indeed,

5 tips to create video content from remote employees

Reading Time: 5 minutes Yes, you can create video content from remote employees that is high-quality, visually compelling and tells great employee stories. Employee stories provide the best culture content and give the clearest insight into what it’s really like to work at your company. However, when you and

Leadership during crisis: No layoffs, please

Reading Time: 7 minutes Stories Inc. co-founder Scott Thompson shares his core beliefs on leadership during crisis, and why doing everything possible to avoid layoffs is of utmost importance. Watching the Great Financial Crisis of 2008 unfold—from my then perspective as a second-year MBA student—made a lasting impression on

covid-19 info hub

Why you need a COVID-19 information hub on your website

Reading Time: 8 minutes Here’s why a COVID-19 information hub is valuable for your candidates, customers, employees, and employer brand. It has now been over a month since COVID-19 was declared a national emergency in the United States. Talent professionals, in just one month you have accomplished a lot.

5 ways to find and share stories during the crisis

Reading Time: 6 minutes COVID-19 is causing us to change the ways we find and share stories. Currently, all of us in employer brand and recruitment marketing are rethinking our approaches to content creation and promotion. The way we produce content is also changing. With the move to remote

Crisis communications for recruitment marketers

Reading Time: 10 minutes Public relations and traditional marketing experts are using their crisis communications best practices during the COVID-19 pandemic. Recruitment marketers, likewise, should be employing crisis comms strategies to best communicate to candidates their organizations’ response to the virus, and how it impacts candidates considering your company

Supporting the mental and emotional health of employees during a crisis

Reading Time: 6 minutes Supporting the mental and emotional health of employees during a crisis is a top priority for your company, especially during the COVID-19 pandemic. Here are examples of organizational efforts that address the emotional, mental and physical health of employees. Our workplaces have dramatically shifted.. Employees