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Content Planning Worksheet
Examples of Content Types

Explore examples of of the different Content Types noted in the Content Planning Worksheet.

Video — Long Form

A 1–2-minute video featuring multiple storytellers sharing stories around a specific theme.

Video — Short Form

A 30–60-second video featuring one storyteller telling one story that packs a punch.

Video — Social

A 15-second teaser to capture attention on social channels and drive candidates to longer content.

Blog Post

A 750-word article telling stories of one to three storytellers around a specific topic.


Specifically, a library with hundreds of gorgeous photos of real team members — not stock images.