A leadership storytelling series is a collection of social content created from personal and professional leadership experiences. The series gives insight into the leader’s perspective and the culture at their company. Personal and professional stories are the best performing social content and are the easiest way to humanize leaders. A Stories Inc. Leadership Storytelling Series supports executive content creation by: Video clips with accompanying copy Text-based posts with suggested images Long-form articles Headshot photography Training for building a presence on LinkedIn After a year of consistent story-based posting on LinkedIn, one of our leaders: Increased their post engagement significantly in both impressions and reactions Built sales relationships based on trust that resulted in faster time to close and increased company brand awareness among a target audience Capture attention. Anyone who cares about your culture is looking for insight into what your leadership is doing to create a great place to work. A leadership content series is a smart way to give multiple audiences a real glimpse into how decisions get made and why. Humanize leaders. A story approach allows these audiences to get to know the person leading the brand. Stories about lessons learned and their own leadership growth further humanize a leader and build trust amongst these audiences. Tap an untapped network. Your leaders have probably unintentionally grown a large network. A series on a channel like LinkedIn reconnects with those dormant connections and promotes your leader and your brand to a built-in audience. Using the story methodology we’ve perfected over a decade, just one interview with a leader yields a substantial content library that’s high-quality in messaging, production, and value. One short session produces several pieces of content that can be used for culture communication and recruiting, employer branding, employee engagement and recognition, recruitment marketing, social recruiting, and more. LinkedIn leadership content can:
Leadership Storytelling
A leadership storytelling series helps your leaders discover their unique perspective, uncover their most defining personal and professional experiences, and connect them to important cultural or company messages.
Learn how
Why leadership storytelling works
Uncover your leaders’ unique experiences, activate their networks and build your company brand.
The impact of leader storytelling
Grew their network by
37%
Leadership storytelling series are high-performing and versatile content
A story-based LinkedIn content series with a built-in plan
Doing this across many leaders means a library of story-based content you can use all year long.
