Culture Content Audit and Planning Guide
In the fast-paced world of employer branding, staying competitive requires more than just creating and publishing new content — it involves regularly assessing and refining what already exists.
Whether this is your first audit or you’re looking for ways to refine your current process, the strategies outlined here will help you repurpose, refresh, reimagine, and create your way to a high-performing content library.
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You’ll learn
For employer brand content creators, regular culture content audits will help maximize the value of existing content and identify opportunities to refine and improve current messaging to maximize engagement with the audiences you care about most: candidates and team members. In this guide you’ll find:
- Defining what culture content is, featuring real examples
- Tips for organizing your culture content library and audit
- ‘How to decide which content to keep, toss, refresh, and create to maximize impact
- Interactive resources to help you get started
