Amtrak turned to Stories Inc. to create a series of employer branding videos that tell stories of what it’s like to work there.
One day during her first rotation in Amtrak’s Management Training Program, Amanda stopped into the office of her manager, who asked her if she’s afraid of heights. “No, not at all,” she replied.
“Get your hard hat and your boots,” he said. “We’re going out for a field trip.”
Amanda and 34 of her colleagues trekked a half mile to the middle of the Susquehanna River Bridge. The group of management trainees soaked in tons of information about the engineering that goes into a train bridge that spans one of Maryland’s widest rivers.
All of a sudden, the managers yelled, “Hold on to your hat!” Seconds later, an Acela train zoomed right above Amanda and her colleagues. It was quite the rush and one of Amanda’s favorite days at work.
Amanda’s story was one of many we documented in a series of employer branding videos we created for Amtrak. We interviewed fifteen members of #TeamAmtrak, including management trainees and conductors who have been with Amtrak for 30 years. To capture the energy involved with working at Amtrak, we conducted our interviews amidst the buzz of two of the busiest train stations in the country: 30th Street Station in Philadelphia and Union Station here in DC.
Amtrak posted the employer branding videos to the AmtrakCareers YouTube channel. This gave viewers a sense of what it’s like to work at the organization. Amanda’s story also appeared in a video geared toward campus recruiting for Amtrak’s Management Training Program: