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Tag: Initiative Hiring

What’s in your content stack?

Reading Time: 4 minutes This post is an excerpt from our Complete Content Guide to your Fuel your Recruitment Marketing Technology. Download the guide here.  Whether you’re creating a recruitment marketing content strategy or populating your brand new recruitment marketing technology, you need a content stack. Here’s a framework

Rapid growth sales recruitment marketing


Reading Time: 6 minutes Interactions is the world’s largest independent artificial intelligence (AI) company. Their technology enables customers to communicate easily with brands⁠—without feeling like you are talking to a machine.  Interactions’ market position in a rapidly expanding industry sent them into hyper-growth mode. As they scale, they faced

The Best Diversity and Inclusion Videos

Reading Time: 7 minutes “Diversity is being invited to the party, inclusion is being asked to dance.” Oft-used in the diversity and inclusion space, this distinction between representation and true acceptance is a great bar to measure our recruitment marketing content against, too. For that same reason you need

How to Create an Employer Brand that Women Care About

Reading Time: 5 minutes In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., I found that many of

WEBINAR: How to Use Storytelling to Hire More Women

Reading Time: < 1 minute Ready to close the gender gap in the workplace with better recruitment marketing? Tune into our on-demand webinar. You’ll get exclusive access to: Insights from Fairygodboss, Stories Inc. and Dell Technologies Tips on how to utilize storytelling in your recruitment marketing strategies Q+A session with


Reading Time: 14 minutes When most people think “Dell,” they think of the classic PC. So when potential intern candidates thought of what it would mean to work for Dell, they viewed the company through the lens of computer manufacturer, not as the place to be to begin their