Reading Time: 5 minutes Creating recruitment marketing and employer branding videos that feature several employee perspectives is more important today than ever. Yes, your company culture video is experiencing a renaissance. Here’s why. The reliable “company culture video” is an important cornerstone of your recruitment marketing content stack. Its
Reading Time: 7 minutes We like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, this does not serve the candidate, who is searching for real insight into your culture. An employee testimonial is
Reading Time: 6 minutes Peter Jennings is currently the sales lead at Stories Inc. and he formerly consulted employers at Glassdoor for three years. Here he shares the best content for Glassdoor company profile pages: stories you’ve captured from your employees. Every company has its own story and employee
Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. They
Reading Time: 11 minutes The best diversity and inclusion videos communicate an inclusive corporate culture by sharing employee experiences. Prove that your company values diversity, inclusion, and belonging by uncovering and amplifying a variety of employee voices from throughout your company. That’s the only way to prove your actions
Reading Time: 4 minutes Why use employee stories in your recruitment marketing content? Simple: It’s the most effective recruitment marketing content there is. Here’s why: 1. Stories give real insight. Your audience is active and passive candidates. Give these people what they want: insight into your culture. The only
Reading Time: 5 minutes The best company culture videos really capture the employee experience. Company culture videos give real insight to candidates actively considering you as an employer. When you are honest about what it’s like to work at your company, candidates can make better, more informed career decisions.
Reading Time: 4 minutes In 2018, Expedia, Inc. rebranded to Expedia Group, Inc. to better represent the collection of brands that make up the organization (hello, Vrbo!). And, they had just invested in a brand new employer review site profile to pair curated employee stories in video and photos