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Tag: employer branding content

Lockheed Martin Case Study

Lockheed Martin Case Study

Reading Time: 4 minutes Stories Incorporated captured employee stories that activated an Employee Value Proposition and pillars — learn more in our Lockheed Martin case study. Lockheed Martin, an aerospace innovator and global defense contractor, developed a traditional Employee Value Proposition (EVP) and achieved great results. After gathering extensive

best employee value propositions

The best Employee Value Propositions have this in common

Reading Time: 7 minutes The best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are

Employee Value Proposition Guide

Employee Value Proposition Guide

Reading Time: 2 minutes Download our Employee Value Proposition Guide and start activating your EVP with stories! EVP statements are useful and important guideposts to building your employer brand. Yet, EVPs and the pillars that support them often mean a lot more to the people who created it than

who-do-people-trust-most-employees

Who do people trust most in 2021? Employees.

Reading Time: 7 minutes It’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in

best-recruitment-marketing-strategies

Best recruitment marketing strategies: Essential SEO tips

Reading Time: 11 minutes Stories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.  

how to recognize employees

Virtual ways to recognize employees

Reading Time: 5 minutes There are a thousand reasons to thank and publicly recognize your employees right now. As COVID-19 continues to impact our personal and professional worlds, everyone is working especially hard to keep it together while still moving forward. We can all use a reason to celebrate

get leardership on board with employer branding

Get leadership on board with employer branding

Reading Time: 5 minutes Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects.  Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire

virtual employee stories or in person?

Virtual or IRL? Recruitment marketing content planning in 2021

Reading Time: 7 minutes You CAN deliver fantastic recruitment marketing in 2021. Blend virtual and in-person storytelling best practices in the year ahead. With coronavirus vaccines rolling out around the world, it feels like there’s a light at the end of the pandemic tunnel. However, despite the hope that

4 reasons why talent marketing is a great career choice

Reading Time: 5 minutes Culture communicators, it has been a year. At every turn, the actions of our companies have either reflected our values or reinvented them. You’ve had to understand and communicate organizational change in an uncertain world, all while going through your own terrible experiences personally. Amongst

How creating an Employee Value Proposition builds employer branding

Reading Time: 8 minutes Creating and activating an employee value proposition (EVP) is an important part of your employer brand. Supporting your EVP and employer brand pillars with employee stories is essential to a successful brand launch. What is an Employee Value Proposition? Employee value propositions are promises to