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Tag: employer branding content

best employee value propositions

The best Employee Value Propositions have this in common

Reading Time: 6 minutes The best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are


The Best Employer Branding Videos

Reading Time: 9 minutes The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Here’s your ultimate list for 2022. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. 

Best employer branding resources

Best employer branding resources of 2022 (so far)

Reading Time: 6 minutes On this blog, the Stories Inc. team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Although we’re just a few months in for 2022, we’ve already received record hits and downloads of

talent brand we love you

4 reasons why talent marketing is a great career choice

Reading Time: 7 minutes Culture communicators, we have had quite a crazy few years. We’ve gotten really good at pivoting, because unexpected change is our reality. Whether that’s ramping up, ramping down, and back again, you’ve had to understand and communicate organizational changes in an uncertain world. Now in


Who do people trust most? Employees.

Reading Time: 7 minutes It’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in

leading storytelling strategies

12 Leading Storytelling Strategies for 2022

Reading Time: 16 minutes Stories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. 2021 was a year of building for us all (sometimes as the plane was flying).  Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness, or

employer branding content planner

2022 Recruitment Marketing Content Planner and Worksheet

Reading Time: 2 minutes It’s here: The 2022 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for talent professionals. This is the latest version of our celebrated planners, which are going strong after three years and hundreds of downloads. They’ve become a must-have asset

Lockheed Martin Case Study featured image - a Lockheed Martin storyteller

Lockheed Martin Case Study

Reading Time: 4 minutes Stories Incorporated captured employee stories that activated an Employee Value Proposition and pillars — learn more in our Lockheed Martin case study. Lockheed Martin, an aerospace innovator and global defense contractor, developed a traditional Employee Value Proposition (EVP) and achieved great results. After gathering extensive

Employee Value Proposition Guide

Employee Value Proposition Guide

Reading Time: 2 minutes Download our Employee Value Proposition Guide and start activating your EVP with stories! EVP statements are useful and important guideposts to building your employer brand. Yet, EVPs and the pillars that support them often mean a lot more to the people who created it than


Best recruitment marketing strategies: Essential SEO tips

Reading Time: 11 minutes Stories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.  

how to recognize employees

Virtual ways to recognize employees

Reading Time: 5 minutes There are a thousand reasons to thank and publicly recognize your employees right now. As COVID-19 continues to impact our personal and professional worlds, everyone is working especially hard to keep it together while still moving forward. We can all use a reason to celebrate