Skip links

Tag: Career Site Content

Content you need on your career site

Reading Time: 8 minutes The best career sites give candidates what they want: insight into the employee experience and workplace culture. To create an engaging and insightful candidate experience, you need exciting, real, right-now content about your employee experience. So, what is the best content for your career site? 

recruitment marketing content stack

What’s in your recruitment marketing content stack?

Reading Time: 4 minutes This post is an updated-for-2022 excerpt from our downloadable guide to creating a recruitment marketing content stack. Whether you’re creating a recruitment marketing content strategy or populating your brand new recruitment marketing technology, you need a content stack. Here’s the framework we recommend to our

best careers blogs

Best company careers blogs (and why your career site needs one)

Reading Time: 10 minutes The best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity


Best recruitment marketing strategies: Essential SEO tips

Reading Time: 11 minutes Stories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.  

best career site photos

Best career site photos of real employees

Reading Time: 2 minutes The best career site photos always feature real employees and work spaces. A stock image of two hands shaking? A blurry person walking down a hallway carrying a briefcase? Fuggedaboutit. Additionally, outdated images from years ago that don’t reflect your current culture serve no one’s

unique company benefits for employees

Great recruitment marketing content opportunities

Reading Time: 7 minutes Great recruitment marketing content opportunities exist when our companies offer something candidates want, that they can’t find just anywhere. That’s the content that grabs attention and gets you above the noise. But, to truly engage and convert candidates, your content also needs to be thoughtful,

best practices careers blog

GUIDE: Best practices for your careers blog

Reading Time: 2 minutes Get Stories Inc.’s guide to the best practices for your careers blog. It has the essential SEO and content tips you need, as well as best topics for your blog posts. Starting a careers blog or re-committing to the #LifeAt blog already on your site

One Technologies

Reading Time: 5 minutes One Technologies employer brand content case study by Stories Incorporated. The initial project Stories Incorporated conducted and professionally filmed a series of interviews with a diverse slate of employees. We uncovered anecdotes that best tell the One Technologies (OT) story. This engaging content serves to

Children’s Mercy Hospital

Reading Time: 6 minutes Want the Children’s Mercy Hospital case study as a PDF? Find it here! For more than 120 years, Children’s Mercy Hospital (CM) in Kansas City, Missouri has been creating a world of well-being for children and their families. The CM talent acquisition team fills positions

How to approach your career site project

Reading Time: 7 minutes Stories Inc. has created culture content for countless career site projects. Whether you’re considering a career site relaunch, a career site refresh, or you’re starting completely from scratch, we’ve done it all. Here, we help you think through the best ways to tackle your career