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Build an emotional connection with your candidates – April 2018

Build an emotional connection with your candidates – April 2018

This month at Stories Inc: 

We’re putting the spotlight on one of the members of our Project Team  – Bernadette Launi. Bernadette is a former intern, now full time team member after graduating from Catholic University. Check out the video to learn more about Bernadette!

Read More about how Red Lobster’s latest campaign with employee stories got the attention of our marketing manager, Kat.

We’re signed up for Rally Recruitment Marketing’s Rallyfwd virtual conference on 5/1, are you?

Check out the articles we’re reading and enjoying below:

HOW SOUTHWEST AIRLINES USES EMOTIONAL STORYTELLING TO CONNECT WITH ITS CUSTOMERS

Southwest Airlines has introduced a new way to connect with their past customers and their future customers with their interactive ‘story’ seat map. To them, every seat has a story, and this emotional connection is what sets them apart in the friendly skies.

COURAGEOUS LEADERSHIP AT CVS HEALTH

Stories Inc. founders, Lauryn Sargent and Scott Thompson, attended the WorkHuman conference last week and were thrilled when during the keynote, Simon Sinek discussed CVS Health’s courageous decision to stop selling tobacco. Here’s their reaction to it. 

FORTUNE 500 GETTING BETTER AT RECRUITMENT MARKETING

SHRM is taking a look at how SmashFly’s annual report card scoring companies on their recruitment marketing is forcing Fortune 500 companies to improve their practices. If you missed it, download Smashfly’s 2018 report here. 

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